Perry announced the tour on November 18, 2013, via Twitter. While during the Cat-Oure section, Perry and her dancers were dressed as cats (Right). ĭuring the acoustic set of the tour, Perry was dressed in a butterfly-themed see-through dress with a sparkling cape with the stage props designed with sun flowers (Left).

According to Toybina, ' creative involvement was daily, down to us deciding together on trims, final prints, specific materials and color spectrum for any and all digital artwork'. Perry gave designer Marina Toybina intricate details for each outfit's materials, patterns, and designs. Over 275 costumes were designed for the tour, including 80 for the dancers. It's different, it's fresh, it's clean and it's actually in the middle of the audience. I just did a big tour meeting yesterday and saw the graphic drawing of the stage and it's unlike anything I've seen for any other artist and it's unlike anything I've ever done. I just want a little bit more room to express myself. I'm going to bring all the bells and whistles like it was last time but it won't be so highly narrated. Perry told Capital FM in December 2013 that the tour has a less of a storyline than her previous endeavors, saying: At the 2013 MTV Europe Music Awards, Perry said the show would be 'less cartoony' than the California Dreams Tour and would be a 'feast for your eyes'. I think people will realize what the tour is going to be like when they listen to the music.' She also emphasized that she would be 'very close' to the audience during the tour. I always try to take it to the next level. She told Entertainment Weekly that 'The tour is going to be fantastic. Perry first teased the tour during her 'We Can Survive' event at the Hollywood Bowl on October 23, 2013, where she encouraged fans to see her on her 2014 tour, stating that it would be 'magical'.

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